Google Trends Australia: 'Bitcoin' Search Interest
Australian Google search interest in 'bitcoin' from January 2014 to September 2026, as a monthly 0-100 index where 100 is the busiest month in the window (December 2017). The latest reading is 11. Attention in Australia has come in bursts around big price moves, up and down, with long quiet stretches between them. Pair it with the Bitcoin AUD price and the Mayer Multiple to see whether attention is running ahead of valuation.
Chart
Monthly Google Trends interest for 'bitcoin' from Australia, January 2014 to September 2026. 100 = December 2017. Reference lines mark half of that peak (50) and the mania level (80) that only December 2017 has reached.
What the chart shows
Google Trends does not publish search counts. It publishes relative interest: each month's share of all Australian Google searches that were for 'bitcoin', scaled so the busiest month in the chosen window reads 100. Because this window starts in January 2014, December 2017 anchors the scale and every other month is measured against it. A reading of 11 means roughly 11 percent of the December 2017 share of searches.
Three things drive the series: slow growth in general awareness, sharp bursts when Bitcoin makes headlines, and long quiet periods in bear markets. The bursts are the useful part for traders, but they are not one-directional. Some of the biggest months came with falling prices.
Attention spikes and BTC price
| Month | Trends value | BTC AUD month-end | What was happening |
|---|---|---|---|
| December 2017 | 100 | A$18k | 2017 cycle top; peak retail mania |
| January 2018 | 57 | A$13k | First leg of the 2018 crash |
| February 2021 | 57 | A$57k | Tesla buys Bitcoin; price breaks prior highs |
| May 2021 | 56 | A$48k | Sharp crash from the April 2021 high |
| June 2022 | 36 | A$29k | LUNA and Celsius collapse |
| November 2024 | 31 | A$148k | US election rally to new highs |
| February 2026 | 29 | A$94k | Sell-off from the October 2025 high |
| September 2026 (latest) | 11 | A$120k | Latest complete month |
How to use it
- Attention, not direction. Spikes mark months when Bitcoin reached the evening news in Australia. Of the seven spike months in the table above, four came during falls (January 2018, May 2021, June 2022, February 2026). Read a spike as volatility and crowd involvement, then look at price structure for direction.
- Quiet phases have been the better signal. Readings in low single digits through 2015 to early 2017, and around 9.9 through 2019 to 2020, lined up with periods when Bitcoin was cheap relative to the next cycle.
- Lower highs each cycle. 100 in 2017, 57 in 2021, 31 in 2024. Each cycle has drawn less search attention even at higher prices, consistent with more demand arriving through ETFs and treasuries and with Bitcoin no longer being new.
- Use it with valuation. An attention spike alongside a stretched Mayer Multiple or a price near the top log regression band is a stronger warning than either on its own.
Methodology
- Source. Google Trends web search, term 'bitcoin', location Australia, monthly, January 2014 onward, retrieved through the DataForSEO Google Trends API. The current partial month is excluded.
- Scaling. Google scales the whole window to its busiest month (December 2017 = 100). A shorter window, such as five years, would re-scale every value, so compare readings within this chart rather than against other Trends charts.
- Refresh. Automatic, once a month, after Google settles the previous month. Each refresh replaces the full series, so past values can shift by a point or two as Google re-samples.
- Static-first. If the source is unavailable, the chart keeps the last good data rather than going blank.
Related tools
- 'Buy bitcoin' Australia Google Trends - the purchase-intent version of this query.
- 'Bitcoin tax' Australia Google Trends - what existing holders are searching.
- Crypto Fear and Greed Index - daily sentiment gauge.
- Bitcoin Mayer Multiple - valuation measure to pair with attention extremes.
- Bitcoin halving countdown + cycle overlay - long-horizon cycle context.
Frequently asked questions
Monthly Google Trends interest for the search term 'bitcoin' from Australia, January 2014 to September 2026. Google scales the series so the busiest month in the window is 100; that is December 2017. A reading of 50 means about half that month's relative search volume. The latest reading, for September 2026, is 11.
11 for September 2026, against an average of 17.1 over the last twelve months and 100 at the December 2017 peak. The highest reading since the 2018 bear market is 57 (February 2021).
Sometimes, but it spikes on crashes too. December 2017 (100) was the cycle top. But May 2021 (56) was the month Bitcoin fell from A$74k to A$48k, June 2022 (36) was the LUNA and Celsius collapse, and February 2026 (29) came as Bitcoin fell to about A$94k. A spike tells you Australians are paying attention, not which way price is moving.
The highest month of the 2024-2025 run was November 2024 at 31, against 100 in December 2017 and 57 in February 2021, even though Bitcoin traded far higher in AUD. Likely reasons: more of the new demand came through ETFs and corporate treasuries rather than first-time retail buyers, and Bitcoin is no longer novel, so fewer people search the word itself to learn what it is. The lower peak does not by itself mean the cycle was smaller.
Only as context. Extreme readings have lined up with both tops and panics, and the lag to price is not stable. The quiet stretches have been more useful: January 2015 to March 2017 averaged 2.2 and January 2019 to October 2020 averaged 9.9, both periods when Bitcoin was cheap relative to what followed. Use it alongside valuation measures such as the Mayer Multiple and log regression bands.
Google Trends web search data for 'bitcoin', location Australia, monthly from January 2014, retrieved through the DataForSEO Google Trends API. The site refreshes it automatically early each month once Google has settled the previous month. Because Google re-scales the whole window on every pull, past months can move by a point or two between refreshes.
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